To find good keywords for your blog or website, there are two steps – 1. KEYWORD DISCOVERY – types of keywords and methods that work. Once you have chosen a set of keywords you will then have to check each keyword to see if they have enough search volume and to see if the competition for that keyword is low enough for you to be able to use it.
Keyword basics – when you write an article and you optimise your article based on one targeted keyword, your article never really ranks for just one keyword. It ranks for a range of keywords that the search engines think are relevant to their searchers.
When you carry out keyword research, you will see keywords with different search volumes that will all have the same general meaning. Write your article containing all of these keywords – don’t be tempted to write individual articles or posts i.e. write 1 article with the same search intent.
Different types of keywords – you need to know which category each of those keywords belongs to so you can craft the right content to serve the right search intent.
Navigational keywords are those typed by visitors who are trying to find a specific page on your site. You don’t need to do keyword research on this type of word.
Informational keywords are those typed by visitors searching for information or wish to educate themselves on a subject related to your business or niche. These people usually do not have a buying intent – however, you can provide techniques, guides, etc and use internal links to guide them to pages with commercial intent.
Commercial keywords – people searching for these keywords are in the research phase. Some people might buy after a recommendation.
Transactional keywords – people looking at these products have gone through a research process and made a decision on a product that they are going to buy.
Local Keywords – E.g. If people need to purchase something urgently they will use search terms such as ‘Buy’ or ‘Near Me’.
You should be building a blog to start building your business and brand. As you continue to blog, you will find that more and more people begin to recognise your business and see you as a reliable source of information and then eventually a provider of products and services.
Existing methods to find relevant keywords for your blog:-
GOOGLE TOOLS –
A. Google Auto Suggest ( Google Alphabet Soup). – Start with a keyword and then start typing the alphabet 1 letter at a time. As you type you will notice some keyword suggestions – these keywords may be important to your blog. You can also add an underscore e.g. ‘Best_Laptops’ and you will see relevant keywords that are probably important to your blog.
B. People Also Ask. Every keyword that you search for on Google may have this section. You will see a list of questions which if you expand will reveal more relevant suggestions. Jot down those keywords and questions that are important to your blog. Continue repeating this research by expanding on as many questions as you can.
C. RELATED SEARCHES section. This may provide you with more keyword ideas.
GOOGLE KEYWORD PLANNER – To access this free tool, You will first need to create a free Google Adwords account where you will be asked to enter some information regarding your business. Then you will be able to access the Discover new Keywords Section and enter a seed keyword. You will then be served with a list of keywords related to this keyword and be given the search volume of each keyword.
SITE COLON METHOD. As well as telling you the number of pages a website has this will also show you what topics your competitors are writing about. Enter site: URL, and Google will return all of the indexed pages it has found for that particular URL. As you scroll through the topics you will pick up some very useful topics that may apply to your blog.
You can expand this by adding a seed topic to this e.g. URL + Keyword ( with a space in front of the seed topic). This will pull articles from your competitor’s sites which google thinks are related to the seed topic.
In the method outlined above, if you add quotes around the keyword Google will be able to find articles from your competitor’s site that have an exact match for that keyword. For further research, simply repeat this method with other competitors’ URL’s.
END OF GOOGLE TOOLS
Find KEYWORDS IN YOUR COMPETITOR’s SITEMAP. Most sites have a sitemap that you are able to access. Simply add/Sitemap in front of the competitor’s URL in the search box. If you don’t find one using this method, try adding /sitemap.index.xml If you now hit enter the sitemaps will be seen (if available), and you will be able to get keyword ideas.
ANSWERS.COM – On this site, you are able to submit a question that users of the site can answer. Good for discovering informational keywords. By entering a seed keyword like ‘ how can I prepare a wooden door before varnishing’, it will present you with the best answer. By scrolling down a little further down further, you will see a section of related answers. By clicking on these you are able to get more keyword ideas.
ANSWER THE PUBLIC – this is an excellent way to find keywords related to your niche. However, you are limited to 3 key searches per day. Enter a seed keyword, select the country and then click ‘search’. It will then suggest keywords and questions related to your seed keyword.
AHREFS KEYWORD GENERATOR TOOL – Ahrefs is a paid tool but they do provide several free tools as well. The Generator tool is one of these tools. Enter a seed keyword and it will give you a list of related keywords with their search volume and KD score. With KD , the higher the number, the harder it is to rank.
VERIFYING SEARCH VOLUME AND COMPETITION. Search engines want to ensure that the information they rank highly is credible. This includes making sure that a website has covered most or all of the important keywords in the industry or niche.So, you should really cover topics which are highly competitive if it is important to your business. With all of the kws that you have found you will have to verify if they have search volume. THE BEST FOR THIS IS GOOGLE TRENDS.
When you enter a keyword into Google Trends, and after you have chosen your specific countries, Google Trends will show you if they have a search volume.