So, you’ve neglected your website? Things got in the way, your attention has been elsewhere, your site was left on the back burner and as a result, is bringing in absolutely no new leads? No worries! It happens. Take a read to see just how you can inject some life back into your site, and start reaping the rewards.
DESIGN & BRANDING
Visitors to your website will make an instant judgement on the conceived status of your business.
Points to consider include:
Is your website branding consistent with your current branding elsewhere?
Is your look in line with your target audience? If not, this needs updating. Consistency is key!
How’s your imagery looking? If you’re using outdated images you could really be selling your business short.
How well is your site designed?
Is it user-friendly? If not, maybe consider a redesign. If users struggle to navigate your site, they will simply leave and find what they are looking for elsewhere, a conversion lost.
CONTENT
If your site has been idle for years, it’s highly likely the content is outdated and needs a refresh. Make it a priority to update all information and ensure you are selling your business, to really impress consider using a copywriter.
If your site doesn’t currently have a blog, now’s a great time to introduce one, blogs can add such value to a site, earning you many visitors. Earn their trust, offer to advise and build up your credibility.
CODE
It is imperative that your website is kept updated to make sure that your site is fully secure and that your visitor engages with a fully functional site.
RESPONSIVE
Ensure you are using responsive design, today it is essential that all sites are mobile-friendly, and accessible on all devices. Responsive design refers to design which seamlessly adjusts depending on the size screen in which it is viewed, whether that be a mobile device, an iPad, or a laptop.
SEO MARKETING
Make sure your site is optimised! Google ranking prioritises websites which provide real substance and secure links, so keep on top of this! Using keywords is the best way to be discovered organically online so take the time to update keywords, and meta-titles, keep your descriptions accurate and ensure your content has quality backlinks.