As the world of online marketing continues to grow, the need to carry out SEO work for your business is more important than ever. We believe that most business owners are able to carry out basic SEO work but you need to be fairly adept at it if you are going to use it to its full potential.
SEO is not for the faint-hearted as it can become quite complex and time-consuming. You might not have the time to do everything that is needed and may well have too many other things going on with your business to give the time it needs. You have to remember that it is just not about carrying out a list of tasks but you will also have to carry out ongoing maintenance on these tasks and then make sure that you stay on top of Google’s updates.
In addition to this is the fact that SEO optimisation never happens instantly. It needs to be seen as a part of your business that needs continual work and assessment.
Your competitors will most likely have the same information as you. If they are using this information to grow their business, then they are most likely getting customers that could have been yours. The bottom line is that If you want your business to get those customers then you will have to work at SEO constantly in order to improve your ranking and visibility.
Doing SEO Yourself
So, after reading the above, you still want to do the SEO work yourself. Great! There is absolutely nothing wrong with that and it is the option we chose ourselves when we started. However, before you begin you need to ask yourself whether you have the skills and the time to do this. There are a variety of techniques and SEO tools that you can use to improve the status of your business but you will have to learn how to use them effectively.
You will need to consider what you need to do if you want to tackle SEO yourself. A typical list would include :
- Publishing fresh and quality content on a regular basis
- Updating existing pages constantly to add new links and update content.
- Identifying new content and keywords
- Maintaining your Google My Business Listing and other similar tools
- Analysing reports from SEO analytic tools and taking action on these
- and many more
If you can manage to do this, while at the same time servicing your business and customers, then all is good.
However, many small business owners will not have the time or inclination to carry out these tasks . This is where a reputable SEO company will be able to resolve all of these issues for you. Obviously, SEO for you is no longer free and you will have to weigh up whether paying for these services will be cost-effective for your business.
You will need to assess which areas of SEO will be able to generate the most leads and traffic for your business, in exchange for the money you are willing to pay them. A reputable SEO company will be able to advise you on which areas you should concentrate on.
Why Do I Have To Pay For a Free Service?
As we covered in the “engine” section of our SEO intro above, Google uses a complex algorithm that takes into account various ranking factors to determine the quality, relevancy, and accuracy of a page. We know a good chunk of those ranking factors, but not all of them. Plus, Google is always evolving its algorithm. A small business SEO service can stay on top of these algorithm updates and adjust the strategy accordingly.
free keyword tools are great to use when creating content and doing the SEO work you can do. SEO tools and service subscriptions are also helpful, but you have to learn how to get the most out of each platform. A professional SEO service provider is equipped with both the best tools and the knowledge which, when combined can give you a leg up over your competitors.
Benefits of using a website SEO service