Local Business Solutions
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CHOOSING YOUR FACEBOOK STRATEGY
Facebook allows you to choose two main options when using their marketing systems.
The first is to create your own business page. With this in place, you are able to inform and attract a willing audience towards purchasing your goods and services by creating a stream of relevant content.
The second way is by using their cost-effective ad system which allows you to reach both niche and worldwide audiences.
Creating a Facebook Business Page
Creating a Facebook business page is essential if you are going to promote your business effectively to your clients. By doing this you are opening up the potential to expose your page and website, to perhaps hundreds or thousands of visitors
Also, you will also have the ability to keep in contact with your customers to furnish them with your latest news special events, competitions, discounts, etc
If you need our services in order to set up a Facebook business page for you, then please contact us and we are happy to do this for you. Similarly, we can manage your page and add any content for you. Please contact us for details.
Facebook ads give you the potential to grow your business online by driving sales and improving visibility. Although comparably cheap in respect to other ad platforms, it is still necessary to keep control of ad spend to avoid it spiralling out of control. This means having an in-depth knowledge of the Facebook ad platform in order to strategise and test any ads that you might run. in effect, this means carefully crafting your ad in terms of content, design, and audience targeting.
Our Facebook Ad team will discuss with you the best ad formats for your business in order to help helps you drive results in a cost-effective manner while increasing your profit margins. Once agreed, we will use the best ad formats for your business and then design branded ads with copy that appeals to your target audience. Once the ads are placed we continually monitor their performance and test different ad elements to optimize ad spend and drive growth.
How Our Facebook Marketing Works
It is an obvious thing to say but unless your ads are placed in front of your target audience, then they won’t be effective. In order to do this, we use Facebook’s ad targeting systems which allows us to be time and cost-effective. Facebook helps you to reach an audience that is more likely to be interested in your products or services. It does this by giving you essential information about your audience such as age, location and interests.
Facebook allows you to display your ads in a variety of formats including images, photos, videos, slideshows, and carousels. Our design team at LBS will help you choose the best format to have the greatest impact on your target audience.
We are able to create eye-catching ad designs that capture your audience’s attention and encourages them to take action with the products and services that you are offering.
Also important is the ad copy which needs to give out a positive message about your business and products. Here, we take into account your ad campaign goals and exactly what you want to achieve for a particular ad. Our team will create ad copy that is optimised for your particular ad goal, making sure that your intended message is clearly communicated to the viewers. Your brand story and the value you offer need to be communicated clearly to your potential customers.
Landing Page A/B Testing
Your ads need to be continually improving to meet your customers’ needs. To achieve this we implement a system of continual A/B testing, the results of which are analysed and then acted upon by creating more effective ad displays.
In this way, you will be able to make informed data-driven decisions regarding your whole Facebook ad strategy and so improve your outcomes.
Ad Analytics and Optimisation
Once your ads are up and running, it is essential that you track the results of your campaigns over time and analyze factors such as return on investment, KPI’s and goal attainment. This analysis will inform your future ad strategy by helping you to make positive changes to your Facebook campaigns.
Our team at LBS accurately tracks the results of your ad campaign by using real-time data. We will then assess the outcomes you achieved and then make intelligent decisions on how we can advance your campaigns in order to maximise outcomes. This could mean tweaking your ad display or landing pages, for example.
Talk to LBS
Please contact us and let us answer your questions.
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