Local search (local SEO) allows you to capture a local search area in order to connect with searchers in your area.
What is local SEO? – When you search for a product or service online, you typically see a map listing at the top of the page , followed by local business listings that provide these services. All of these businesses have ratings. These ratings are very important – when you get 4 and a half stars or more then you tend to do well. This area of the search results is known as the Google Local Pack
Underneath this pack you will see the organic results.
46% of searches on Google are local.
The Google 3 pack appears in the top spot in 93% of searches with local intent.
18% of local mobile searches lead to a sale within one day.
78% of local mobile searches result in offline purchases.
71% of people surveyed say they look up and confirm the location of a business before going to it for the first time.
89% of people search for a local business on their smartphone at least once a day , with 58% of people searching daily – this is very powerful and can drastically change your local business if you rankat the top–
Over 35% of clicks go to position 1
If you’re not in the top10 then you are not going to be seen
The benefits of SEO :
it helps build positive reviews
creates business reputation
gets you more foot traffic
gives your location more visibility and more traffic
can help reduce your advertising cost as you don’t have to keep paying to get to the top
attracts more customers
How do you succeed in local search?
Keep your name, address and phone number consistent.
Quality and quantity of local reviews really matter ( but don’t cheat). Start with low numbers with high quality reviews. Then go for quantity. The more detailed the reviews the better
Create local posts for press mentions
Use Google Maps on your site
Signals that matter in local search:-
BUSINESS SIGNALS – Categories, Locations, keyword in business title, proximity, etc
REVIEW SIGNALS – Review quantity, review velocity, review diversity, etc
OFF-PAGE SIGNALS – IYP/aggregator NAP consistency, Citation volume, etc.
ON-PAGE SIGNALS – Presence of NAP, keywords in titles, domain authority, etc
LINK SIGNALS – inbound anchor text, linking domain authority, linking domain quantity,
SOCIAL SIGNALS – FB likes, Twitter likes, Instagram likes, etc
BEHAVIOURAL SIGNALS – CTR, Mobile clicks to call, check ins
TOOLS TO HELP YOU WITH THIS :
GOOGLE LOCAL SEARCH
GOOGLE SEARCH CONSOLE
GOOGLE MY BUSINESS
ALL OF THESE ARE FREE
What do the top performing local landing pages have in common?