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Keywords are words or phrases that people type into the search engines in order to find the information they require. So, when looking at your business you need to know which keywords that your potential customers are searching for when looking for your products, services, or content.

To start with, you need to ask yourself what keywords you want your business to rank for. Begin by brainstorming words or phrases that are related to your business. These should be connected to your goals and include anything that relates to your content, services, website, or brand.

It’s a pretty straightforward process to find keywords that drive traffic to a local business website but that doesn’t necessarily mean that those are the best keywords to go after. We want qualified traffic that is going to convert. There is not just one keyword tool that you can use to do this but in this blog, we are going to make use of four such tools. At the end of this blog, you will have a set of qualified keywords that you can target,

To get these phrases ranking in the search engines you have to write content that includes these keywords in the copy. So, when you choose keywords, you need to ensure that you can create relevant and valuable information with them (for your target audience). By using these keywords in your content will mean that you are providing the best possible information for your target audience. This will increase traffic to your site and conversions will also rise. If your content is the best at meeting users’ needs you will rank number 1 for that search query.

Steps to keyword success –

Build your keyword list

research your target customer

understand the keyword metrics

match the customer journey

refine your keyword list

More Keyword ideas — In UberSuggest keyword tool, after searching for a KW, take a look at the ‘related ideas’ tab/suggestions. Also look on sites like Amazon, Google, Ebay,etc / Prepositions (UberSuggest), Quora, Google trends/ Use KW analyzer on UberSuggest to check which keywords your competitors are ranking for.

When choosing keywords, you will need to focus on general topics and not worry too much about specific keywords or user search intents. Choose keywords that you think are relevant to your products, services, and content. Once you have decided on these then you need to expand your list of keywords. Plug these into a keyword generator tool eg by using the Google Adwords Keywords Planner tool. Also, you can use Google’s suggested search. To start with, however, we recommend that you use the free version of Ubersuggest.

What to look for :—

Search volume is the most obvious sign that shows that a keyword is useful to use. This is because you want to make sure that people are actually searching for it. Targeting a generic keyword phrase, one that usually consists of one to two words, is difficult to achieve for people with a new website. So, try to avoid these, even if they have a large search volume.

To find keywords use:-


Google Autocomplete ( also use prefixes)

Look at the bottom of the page as well


Keywords everywhere (Shows monthly search volume and CPC).

Check your rankings by setting up a project on Ubersuggest.

Also, use your Google Analytics account and see what’s happening to your traffic.

Publish 4 articles, preferably on a set day at the start of the week.

More on User Search Intent

You also need to take into account a person’s goal, or search intent, when they type keywords into the search bar. In this way, you can create more accurate content that responds best to their needs.

There are 4 types of user search intent – navigational, informational, transactional, and local.

NAVIGATIONAL. This is when the person knows exactly what they are searching for. An example of this is when someone searches for “Asics S3 Running Shoe”. The only way to compete for this type of keyword is by building your own brand awareness.

INFORMATIONAL. Here a person is looking to add to their knowledge about a particular topic. An example of this would be ” What are Air Fryers”?

TRANSACTIONAL – here, a person is getting closer to buying a product. An example of this would be when someone searches for ” Asics S3 running shoe discount code”. Targeting these types of keywords would be very useful.

interactional – also fit under transactional – e.g. signup, subscribe or trial

LOCAL SEARCH _ Customers want to buy products or services nearby.eg near me or the location of the user. This is great for new businesses.


LONGTAIL KEYWORDS are perhaps the best types of keywords to target. Even though many of them have a low search volume, they are nevertheless very effective and are easy to rank for.


In this case, we will be using the metrics supplied by Ubersuggest

These are – TREND, VOLUME, CPC, PD, SD

TREND = search volume of the keyword over the last 12 months

VOLUME = This represents the number of searches that this keyword has during a month

CPC. The average cost per click is the amount of money you would have to pay GOOGLE to be seen in an ad. The higher the CPC, showing that someone is willing to pay that amount, then the more valuable that keyword is.

PD. Paid Difficulty – The larger this number is then the more difficult it is for you to rank.

SD. The SEO Difficulty score gives an indication of the estimated competition in organic search for your keyword. Again, the higher this number is, then the more difficult it is for you to rank.

Taking the time to properly assess your ideal keywords is essential to your success in ranking any website. Any successful SEO campaign always starts with good keyword research.

Step 1 – generate a list of potential keyword ideas. Gather ideas from your industry and by using the tools.

Step 2 – determine the search volume for each potential keyword.

Step 3 – check your competition and determine which keywords you will be able to rank for on the first page of the search results and in the least amount of time.

Step 5 – then start integrating these keywords into your website.

Step 4 – with this information you will be able to narrow down your final list of keywords.

It is important to remember that Keyword research is an ongoing process. As you add more content to your website, you will find that you will begin to discover new keywords.

Start with each service and each location. This will help you to appear in organic search results and the Google Local Pack.

Keyword research can be done for free, especially in the early stages. However, premium tools can give you more information.

If you have an existing website, then the best place to start is to take a look at your Google Analytics, as this will tell you which keywords your visitors are using to find your website. Find these by going to acquisition – all traffic -channels. If you scroll down on this page then you will be able to tell where your traffic is coming from. If you already have organic traffic, you can click on ‘Organic search’ to see a list of keywords.

Sometimes Google will say that your keywords are ‘ not provided’. However, these can be found by going to – Under acquisition again, go to ‘search engine optimisation’ and if you click one of the options, you will see a message from Google telling you to connect your Google Search Console account. By doing this you will be able to see the keywords that you are ranking for. You will be able ‘to identify the pages on your site that have a good click-through rate but have a poor average position in search results. These will be the pages that you want to concentrate on, that we want to give a boost in rankings to.

Other tools – UberSuggest – Keyword Analyser- Enter a Keyword. If you then scroll down it will give you a list of keyword ideas.

GOOGLE Keyword planner – results shown under 2 tabs – Ad Group ideas and. keyword ideas. Use the latter to get keywords but use the former to see if anything jumps out at you. Also, pay attention to the suggested bid column – if someone is paying a lot of money to be ranked on the first page it must be a valuable keyword as they are most certainly making money from this.

In Google KWP, you can also enter your URL. This will give you keyword ideas based on your website at that particular time.

You can also enter your competitor urls – the ones that showed up on page 1 ofGoogle for a particular keyword.

Also, go to Google search and enter your chosen keyword.In the results see what people are writing in their descriptions. Dont just stick to page 1 results.

See what autosuggest suggests.

Also go to the bottom of this page to see what the latest searches are. Do this with all of your main keywords.

When you get your complete list of keywords and p[aste them into the GKWP tool – into SEARCH VOLUME and TRENDS. Analyse the results.