LBS is 100% committed to protecting the privacy and security of our clients, prospects and site visitors and your rights to control your personal data. We respect your privacy and take every measure to safeguard your data like its our own.
The prime purpose of collecting your data is to improve your experience. Whether we’re collaborating with you and providing Digital Marketing services, offering highly responsive client support when things go wrong or providing you with industry insight in terms of PPC, SEO and Website Design, our aim is for you to utilise our services as effortlessly as possible.
In this privacy statement, we will explain the personal information we collect from you – both directly or indirectly, and how we will use it. Personal information is any information that can be used to identify you or that we can link to you. We will also elaborate on the choices you can make about the data we collect, and how you can control these decisions. It applies to all services and consultancy based documents offered by LBS. It also applies to any LBS controlled website, as well as other offline interactions, such as visiting LBS office, attending a LBS meeting or attending a LBS event (this is all collectively referred to as, ‘Services’ or ‘Products’). Please read this Statement carefully to understand how LBS may collect, use and share your personal information. The terms ‘we’, ‘us’, or ‘LBS’ are each intended as reference to LBS.
The Types of Personal Information We Collect
Information you provide to us
We collect information you voluntarily provide to us, such as your name, phone number and email address; for instance, when you want to learn more about LBS Services or when you contact our Customer Care group for assistance with your LBS Products.
Information we collect automatically
We automatically collect information about you, such as Functional Data and Additional Usage Data in regards to your use of LBS Digital’s services and information collected by cookies and similar technologies when you use, access or interact with us via our websites. We may, for example, collect information about the type of device you use to access our websites, the operating system and version, your IP address, your general geographic location, as indicated by your IP address, your browser type, the web pages you view on our websites, whether you interact with content available on our websites and how.
Information obtained from other sources
We may receive information about you from other sources, including third parties, such as partners with whom we offer co-branded services or engage in joint-marketing activities. We may also receive information about you from social media platforms, for instance, when you interact with us on those platforms. We protect data obtained from third parties according to the practices described in this statement and we also apply any additional restrictions imposed by the source of data.
Information of children
LBS does not target and is not intended to attract children under the age of sixteen. Although visitors of all ages may navigate through our websites, we do not knowingly collect or request personal information from those under the age of sixteen without parental consent. If, following a notification from a parent, guardian or discovery by other means, a child under sixteen has been improperly registered on our site by using false information, we will delete the child’s personal information from our records.
Customer Interactions with LBS
To make the information in this Statement easy to understand, we have highlighted different occasions when LBS could potentially collect personal information from customers. The customer interactions with LBS are broken down into the following segments:
Learning about LBS
As you interact with LBS, you may become aware of extra services that we offer. Examples include attending a LBS lead meeting or attending LBS sponsored events. To learn more about LBS Services, you may voluntarily provide personal information, such as your name, phone number, occupation and email address during these interactions. We may also collect information about you online via cookies or similar technologies when you visit our websites.
We collect: name, email address, IP address, and information provided by cookies or similar technology.
Why: We use this information to share news about events and products offered by LBS. Additionally, the IP address helps us to understand geographic information about our website visitors better, so that we can improve our website for everyone. It is our legitimate interest to process your personal data for these purposes.
Buying LBS Services
Once you have decided to buy LBS services, we will send you a contract outlining the terms and conditions of our collaboration and services. You can inquire about our services at the LBS office, via www.localbusinesssolutions.com or on the phone. When you inquire or buy services from us, you will be asked to provide information and credit check of your company, so that we can complete your purchase.
We collect: your name, business’s credit history, business name, phone number, the contact details of the relevant finance contact or department, email address, and payment information. We also collect through third party providers the current financial status of any company we will be entering an agreement with.
Why: We use this information to complete your transaction and provide the services we offer. We will also inform you of the services you have signed up to on a weekly or monthly basis, so we can update you on the progression of the Digital Marketing services you have purchased. We will also use this information provided to resolve any issues related to the purchase of LBS Products, and to keep you updated on the latest business and industry news; which you can unsubscribe from at any time. Please note, we do not store any payment or credit card information – your payments are submitted via the third party service Quickbooks, via an encrypted email or via direct debit using the third party platform GoCardless depending on the terms of the contract. Processing your personal data for this purpose is necessary for the performance of the agreement we have with you.
Using LBS Products
There are three main reasons we collect information from your LBS Services: (1) to offer you Digital Marketing services of your choice (e.g. SEO or PPC) which is necessary for the performance of the agreement we have with you, (2) to offer you control over your LBS Service which is necessary for the performance of the agreement we have with you, and (3) to make your LBS Products better over time which is our legitimate interest.
This data is absolutely necessary for LBS to perform their basic services in a secure way and you will not be able to opt out from this data collection, sharing and/or processing if you want to continue to use your LBS Services. We also require access to service data in order to provide the best possible standard of service – these are not mandatory but if access is revoked you will not receive the best quality service from LBS.
- Registration data. This data includes your email address, location, language preference, IP address, domain name, Google Analytics access, phone number (as described above).
- Service data. The service data we require will be specific to the service you are purchasing from MNA Digital.
Pay Per Click Marketing
Google Ads access
Google Analytics Access
Google Search Console access.
Google Analytics Access
Access to Google Analytics Data to assist with design
Graphic and collateral access which you own or have licence to use.
Why we collect Functional Data: We collect this information to help ensure that your services are working properly, to provide you with customer support, to honour your service preferences, and to guide service improvement and client support decisions. We also collect this information to guide product improvement and client support decisions which is our legitimate interest.
Getting Help from LBS
You may decide to contact LBS for assistance with your LBS Services. To be able to offer you the best service possible, we may collect certain data from you or your LBS Products.
We collect: Contact information such as your name, email address, phone number, social media identifiers (if you contact us using a social media channel), and the content of your chats and other communications with LBS (including voice recording if you call us). Collecting the above described information is necessary to provide customer support.
Why: We collect this information to give you the best and most efficient customer support possible. For instance, for customer inquiries and technical questions, we use contact information to respond to the customer in their preferred channel (phone, email, social). For product returns and/or exchanges, we use contact information to ensure successful product receipt and/or delivery. Using these types of data is necessary to fulfill the agreement we have with you.
How We Use Personal Information
LBS uses the data we collect to provide you with the Products and Services we offer, which includes using data to improve and personalise your experiences. We also use the data to communicate with you, for example, informing you about your account, new products or services available, security and other types of updates.
LBS uses the data for the following purposes:
- Providing our Product Experience
- Customer Support
- Service Improvement
- Security, Safety, and Dispute Resolution
- Business Operations
- Communication, Marketing and Advertising
Providing our Product Experience
We use data to provide, operate, support and improve the LBS Products and Services we offer to ensure you can benefit from our services as effortlessly as possible. This processing is necessary for the performance of the agreement we have with you.
We use data to respond to customer inquiries, diagnose service problems, repair customers’ LBS services and provide other customer care and support services. This processing is necessary for the performance of the agreement we have with you, as well as to serve our legitimate interest.
We continually use data for research purposes and to develop and improve our LBS Products and Services, including maintaining and improving the performance of our LBS Products and Services, developing and adding new features or capabilities, such as using error reports to improve security features, using search queries and clicks to improve the relevance of search results and using usage data to determine what new features to prioritise. This processing is necessary to serve our legitimate interest.
Security, Safety and Dispute Resolution
We use data to protect the security and safety of our LBS Products and our customers, to detect and prevent fraud, to resolve disputes and enforce our agreements. This processing is necessary to serve our legitimate interest.
We use data to develop aggregate analysis and business intelligence that enable us to operate, protect, make informed decisions, and report on the performance of our business. This processing is necessary to serve our legitimate interest.
Communication, Marketing and Advertising
To give you a better understanding of the personal information we collect and use in different occasions you may interact with LBS, please see the sections below.
How We May Share Personal Information
LBS has not, does not and will not sell personal information about our customers. We only disclose your data as described in this Statement. We may share information with the following types of third parties.
Third Party Vendors
LBS uses a variety of third-party vendors to carry out services like website management and hosting, credit card processing, invoicing, sending encrypted documents and email communications. We only share your personal data as necessary. To complete a transaction, provide a Product or Service you have requested or authorised and only with vendors or agents working on our behalf for the purposes described in this Statement. In this case, your personal information will be shared with these agents or contractors but only for the purpose of performing services on behalf of LBS and in accordance with this Statement. It is our legitimate interest to process your personal data for these purposes. For questions about third-party vendors, please send an email to firstname.lastname@example.org
LBS controlled affiliates and subsidiaries
We share information with LBS controlled affiliates and subsidiaries for business purposes, such as, internal administration, promoting LBS Products and providing customers with our LBS Products and Services. It is our legitimate interest to process your personal data for these purposes.
When legally required, strictly necessary for the performance of the services or to protect our rights, or the rights of our affiliates or users, we disclose your personal information to law enforcement authorities, investigative organisations, our affiliates or in legal proceedings.
Sale or Merger
We may share your personal information in the event of a merger, acquisition, or sale of all or a portion of our assets. Of course, we shall notify you via email and/or a prominent notice on our website and inform you of your rights.
Sharing and Disclosure of Aggregate Data
We share data in aggregate form and/or in a form which does not enable the recipient of such data to identify you, with third parties, for example, for industry analysis.
Please note, our Products include links to Products or applications of third parties whose privacy practices may differ from LBS. If you provide personal data to any of those third parties or their products, your data is governed by their privacy statements, and we encourage you to read these privacy statements carefully.
When sharing data with third parties, your personal information may be transferred to countries where data protection laws may provide a lower standard of protection for your personal information than your country. We take great care in protecting your personal information and have put in place adequate mechanisms to protect it when it is transferred internationally. We will transfer your personal information in compliance with applicable data protection laws and will implement suitable safeguards to ensure that your personal information is adequately secured by any third party that will access your information (for instance, by using the Standard Contractual Clauses as approved by the European Commission). If you have questions or wish to obtain more information about the international transfer of your personal information or the implemented safeguards, please send us an email to info @ localbusinesssolutions.com
The Legal Bases for Using Personal Information
There are different legal bases that we rely on to use your personal information, namely:
Performance of a contract
The use of your personal information may be necessary to perform the agreement you have with us. For example, to complete your purchase of your LBS Product, create and maintain your account, to help with service issues, undertake the services and ensure your LBS Product performs its basic functions in a secure way or to respond to your requests.
We may use your personal information for our legitimate interests. For example, we rely on our legitimate interest to analyse and improve our LBS Products and Services and the content on our websites, to send you notifications about updates or information about LBS Products and Services or to use your personal information for administrative, fraud detection or legal purposes.
Where we process your personal information based on our legitimate interest a no opt-out mechanism is available to you – you may exercise your right to object by sending an email to email@example.com
Security, Storage and Retention of Personal Information We Collect
LBS is committed to protecting the security of your personal information. However, while we take reasonable precautions to guard the personal information we collect, no security system is impenetrable.
While no Service is completely secure, LBS takes precautionary measures to help prevent information about you from loss, theft, misuse and unauthorised access, disclosure, alteration and destruction. For example, we store the personal data you provide on computer systems that have limited access and that are in controlled facilities. We also ensure that our third-party data centre vendors provide adequate security measures. Additionally, your data is protected with encryption, such as Transport Layer Security (TLS), during transition over the Internet. Please note, we will never ask you to disclose your any passwords in an unsolicited phone call or email.
If you have any questions about the security of your personal information, you can contact us at firstname.lastname@example.org
Personal data collected by LBS may be stored and processed in your region, in the UK, or in any other country where LBS or its affiliates, subsidiaries or service providers are located or maintain facilities. LBS has put in place adequate mechanisms to protect personal information when it is transferred internationally, for example by using the Standard Contractual Clauses as approved by the European Commission.
LBS will retain your personal information for as long as we deem it necessary to enable you to use the website and your LBS Product, to provide services to you, to comply with applicable laws (including those regarding document retention), resolve disputes with any parties and otherwise as necessary to allow us to conduct our business. All personal information we retain will be subject to this Privacy Statement and our internal retention guidelines. If you have a question about a specific retention period for certain types of personal information we process about you, please send an email to email@example.com
Your Rights and Choices
We want you to be in control of how your personal information is used by us. Subject to local law, you can do this in the following ways:
- you can ask us for a copy of the personal information we hold about you;
- you can inform us of any changes to your personal information, or if you want us to correct any of the personal information we hold about you;
- in certain situations, you can ask us to erase, block or restrict the personal information we hold about you, or object to particular ways in which we are using your personal information; and
- in certain situations, you can also ask us to send the personal information you have given us to a third party.
Where we are using your personal information on the basis of your consent, you are entitled to withdraw that consent at any time. Moreover, where we process your personal information based on legitimate interest or the public interest, you have the right to object at any time to that use of your personal information.
We rely on you to ensure that your personal information is complete, accurate and up to date. Please do inform us promptly of any changes to or inaccuracies in your personal information by contacting firstname.lastname@example.org
We will respond to your request as soon as possible but certainly within 30 days. For more information about how you can control the collection and your Communication, Marketing and Advertising Preferences, please get in touch with email@example.com
We are committed to working with you to obtain a fair resolution of any complaint or concern you may have about our use of your personal information. If, however, you believe that we have not been able to assist with your complaint or concern, you may have the right to file a complaint with the data protection authority in your country (if one exists in your country) or supervisory authority.
If you wish to access, edit or remove profile information, revoke our access to any of your sites or third party platforms such as Google Analytics, close your account or request deletion of your personal data, you can do so by sending an email to firstname.lastname@example.org We will respond to any request to access or delete your personal data as soon as possible, certainly within 30 days.
Your Communication, Marketing and Advertising Preferences
You can opt out of receiving direct marketing communications from LBS by following the instructions included in every email sent to you via the “Unsubscribe” tab. We respect your choice, and we will stop sending you promotional emails once you unsubscribe.
Please note, regardless of your communication settings, we will continue to communicate with you regarding changes to terms and conditions, policy updates, LBS Product software updates, routine customer service messages such as information about current or past services, delivery of products, service interruptions, data breaches or other significant information about a Product you own, such as discontinuation of support or safety issues.
A cookie is a small data file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognise your browser. The length of time a cookie will stay on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. LBS uses both types of cookies. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your computer or mobile device until they expire or are deleted. We use the following types of cookies on our website.
- Strictly necessary cookies. These cookies are essential for you to browse our website and use its features. Without these cookies, services like shopping baskets cannot be provided.
- Performance cookies. These cookies collect information about how you use our websites. This data may be used to help optimise our website and make it easier for you to navigate.
- Functional cookies. These cookies allow our websites to remember choices you make while browsing and personalise your experience. We may store your geographic location in a cookie for instance, to ensure that we show you the website relevant to your area.
- Third Party cookies. Third party cookies are those placed by websites and/or parties other than MNA Digital. These cookies may be used on our website to improve our products or services or to help us provide more relevant advertising. These cookies are subject to the respective privacy policies for these external services, for example, Facebook Data Use Policy.
- Analytics cookies. We use analytics cookies, like those offered by Google Analytics, to help us understand things like how long a visitor stays on our website, what pages they find most useful, and how they arrived at Localbusinesssolutions.com To learn more about Google Analytics and your data, visit this Google webpage.
How to control Cookie settings
Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may impair your overall user experience, as it will no longer be personalised to you. Some browsers offer a “Do Not Track” (“DNT”) signal where you can indicate your preference regarding tracking and cross-site tracking. Although we do not currently employ technology that recognises DNT signals, we will only process your personal data in accordance with this Statement. Below you can learn about how to control cookie settings on popular web browsers:
In addition to cookies, we sometimes use small graphic images known as ‘pixels’ (also known as web beacons, clear GIFs, or pixel tags). We use pixels in our email communications to you (if you have selected to receive such communications) to help us to understand whether our email communication has been viewed. We also use third party pixels (such as those from Google, Facebook, and other advertising networks) to help us provide advertising that is relevant to your interests. Learn more about our advertising and marketing activities below.
How to control Identifier Settings
You can control how these identifiers are used, including the ability to reset them, through your device settings. Below you can learn about how to control cookie settings on popular web browsers:
Advertising and Modern Marketing Tools
To help more people understand the services provided by MNA Digital, we use several modern marketing tools in support of our advertising efforts.
If you have opted out of receiving communications from us, we will not use your email for interest-based advertising.
How to Contact Us
If you have any questions about the use of your personal information, please email email@example.com
Changes to Our Privacy Statement
LBS may modify or update this Statement when necessary, to reflect customer feedback and changes in our LBS Products and Service. Please review it regularly. When we update this Statement, we will revise the ‘Last Update’ date at the top of the Statement. If there are material changes to the Statement or in how LBS uses your personal data, we will inform you either by posting a notice of such changes, prior to them taking place, or by directly sending you a notification. We encourage you to regularly review this Statement to learn more how LBS is using and protecting your information.
The following are basic questions you may have about our privacy statement. We recommend that you read the detailed statement above for additional details.
What information does LBS collect about me?
LBS collects your name, phone number, email address, delivery address, credit check information, business information, website data, location data, IP address, social identifiers, data provided by cookies and other similar technologies, functional data such as registration and system data.
Why does LBS need my information?
LBS uses data to provide you with the best experience from the products and services we offer, which includes using data to improve and personalise your experiences. We also use data to communicate with you, for example, informing you about your account, new products or services available, security and other types of updates.
How is my information used?
LBS uses data for the following purposes:
- Product Improvement
- Future Product Development
- Customer Support
- Security, Safety, and Dispute Resolution
- Product Performance Analysis
- Communication and Marketing
How does collecting my information help LBS improve its products?
We use the information to help get your services working and to make sure that we are offering you the right service options according to your geographic location.
Do I need to register my LBS products for them to work?
Yes. This is fundamental to providing a secure internet–based home sound system.
Does LBS sell information to third parties?
No. We never have. And we never will.
Can I opt out of sharing my information with LBS?
Yes, you can opt out of submitting certain types of personal information to LBS, for instance, additional usage data such as performance and activity information. Certain types of data that we collect are a necessity in order for LBS to perform its basic functions in a secure way and you will not be able to opt out from this data collection, sharing and/or processing (‘Functional Data’).
How do I delete my personal data from LBS and what are the consequences?
You can always send us an email via firstname.lastname@example.org or contact our employees and request that your data be deleted. Please note, however, that by deleting your personal data your LBS products will stop working.
Does LBS provide my information to Digital Marketing services?
LBS shares data necessary to facilitate your digital marketing service experience on LBS, for example, when a business wants to track site growth of organic traffic or how many users have landed on their site.
Does LBS keep or share my credit card information?
No. All of your payment information is stored via third party platforms.
How long does LBS keep my information?
LBS retains personal data for as long as necessary to provide services, support your product and fulfil transactions you have requested, or for other essential purposes such as complying with our legal obligations, and resolving disputes and enforcing our agreements. Because these needs can vary for different data types in the context of different Products or Services, actual retention periods can vary significantly. For example, we will keep all functional data on file as long as you have an active LBS service or product.
How is information stored and secured on LBS servers?
LBS is committed to protecting the security of your personal data. We use a variety of security technologies and procedures to help protect your personal data from unauthorised access, use or disclosure. For example, we store the personal data you provide on computer systems that have limited access and are in controlled facilities. Any data we transmit over the internet is protected using encryption.
Is LBS using cookies or pixels to gather information?
Does LBS use interest-based advertising?
Yes. We work with third-party advertisers that utilise cookies and similar technologies to provide more relevant advertising about LBS on our website and across the internet. To provide interest-based advertising, advertisers combine non-personal data obtained about your online activities over time to customise the advertising delivered to you. We do not share your personal information to do this.
What safeguards are in place for children who have access to LBS products?
LBS does not target and is not intended to attract children. LBS does not knowingly solicit personal information from children or send them requests for personal information. Although visitors of all ages may navigate through our website, we do not intentionally collect personal information from those under the age of sixteen. If, following a notification by a parent or guardian, or discovery by other means, a child under sixteen has been improperly registered on this site by using false information, we will delete the child’s personal information from our records.
How can I contact LBS if I have questions regarding LBS privacy statement?
If you have any questions about the use of your personal information, please send us an email to email@example.com