Today, people access digital content over a variety of devices such as desktops and smartphones and it is of critical importance that your own material can be viewed correctly on any device. If people are able to do this with your site then it is said to be responsive and is able to identify the type of device it is being viewed on and adjust itself correctly.
Why Is This so important?
According to statista.com, in the first quarter of 2021, mobile devices generated almost 55% of global website traffic. More astonishingly, the 2020 Ofcom benchmark, stated that in the U.K. alone, over 80% of time spent online is now spent on mobile devices. Mobile use is increasing year by year and this underlines the fact of the importance of having a responsive website.
Having a responsive website will improve your SEO and marketing efforts, for several reasons
Responsive websites will obviously offer a better user experience than ones that aren’t. They indicate the professionalism of the business whose website it is – shoddy looking and error-prone sites will give the wrong impression and unlikely to generate sign-ups, conversions, and sales.
A responsive design will always be compatible with whatever devices are available to view content in the years to come. This makes your website future-proof and as such gives you an evergreen piece of real estate.
Despite the increased use in mobile devices, there are thousands of websites out there that still haven’t gone responsive, including some of your competitors.